The Bookworm’s move to downtown Elkhart is a dream come true for Carolina Preciado

By Krystal Vivian

Carolina Preciado fell in love with The Bookworm the first time she visited, but she never thought that one day she would own Elkhart’s only independent bookstore.

But that’s exactly what happened. Preciado and her daughter were regulars at the store on Bower Street when shop owner Karol Phillips asked if Preciado wanted to buy the business. It was 2015 and Phillips had owned the store for 42 years. She was ready to retire and planned to close it if she didn’t sell. Preciado was hesitant at first, but after talking to her family, she and two of her sisters bought The Bookworm together.

“Everyone in my family, we are bookworms and we love bookstores,” Preciado said. “All of us have visited bookstores all over the place.”

Carolina Preciado, The Bookworm, Elkhart

Carolina Preciado manages the day-to-day happenings at The Bookworm, an independent bookstore that recently moved from Bower Street to Main Street in downtown Elkhart.
Photo by Jason Bryant

One of her sisters is an accountant in California, so she handles the bookkeeping. Her other sister has owned a business in Oregon for years, so she manages advertising and marketing. Preciado, who also works as a doula and midwife assistant, manages the day-to-day happenings in the store.

“It’s awesome to be surrounded by books. I feel very fortunate that if I’m going to be busy doing something at work, this is where I am,” she said.

The Bookworm sells a variety of used and brand new books in almost every genre, and what isn’t in stock can be ordered either brand new or used. Books often come to the store from customers who want to trade in their old books for something new and different.

Some people were skeptical of her decision to buy a bookstore, but she quickly points to online retail giant Amazon, which is opening brick-and-mortar bookstores around the country.

“People are craving more than just ordering a book online and have it sent to their house,” she said. “These days almost everybody has to use electronics and work on a screen. So when you want to relax, maybe you don’t want to look at a screen any more. They just want a book. They want to come into a cozy bookstore and browse books and talk to people about books and not be looking at screens.”

When she took over the store, Preciado wanted to keep some of the same things that regulars knew and loved about The Bookworm, but she wanted to make some changes too.

“From the very beginning when we bought the bookstore, I dreamed about moving it into downtown Elkhart,” Preciado said. “There seemed to be too many obstacles, so we put it on the back burner.”

So it seemed meant to be when Andy Jones with the Elkhart Chamber of Commerce approached Preciado and asked if she had any interest in moving The Bookworm downtown. After researching downtown areas in cities similar to Elkhart, the Chamber noticed that successful downtowns had an independent bookstore. As the director of downtown development, it’s Jones’ job to help businesses move into and thrive along the Gateway Mile, and he wanted to help The Bookworm.

Jones connected Preciado with the owners of vacant storefronts downtown and got her in touch with the people at SCORE, who helped her create a formal business plan. She secured a business loan to renovate the new space and worked with a contractor to design the layout and build shelves. In a matter of months, Preciado was moving boxes of books into 128 S. Main St., next to Our Place on Main. Her dream to move downtown came true.

“There are so many people in Elkhart who really care about the city and the small businesses here, they really did everything they could to make this happen,” Preciado said. “I can’t imagine doing this without all of those people’s help. I’m so thankful.”

Carolina Preciado, The Bookworm, Elkhart

Carolina Preciado bought The Bookworm in 2015 and moved it from Bower Street to its new home on Main Street in 2017. Photo by Jason Bryant

The Bookworm celebrated its grand opening on Main Street June 2. The new space is a palace for book lovers, with shelves lining every wall from ceiling to floor. The main level has custom-built bookshelves on wheels, which can be moved to accommodate gatherings and events, and a couple chairs where customers can relax while looking through books.

The basement is filled with long aisles of bookshelves, some which still have to be filled with The Bookworm’s expansive collection. In the back of the basement, Preciado has a large table with chairs and a cozy sitting area for people to read, do homework, play board games or simply hang out.

Preciado sees The Bookworm as more than just a place to come in and buy a book. There are no immediate plans, but she eventually wants to host book clubs or story time events at The Bookworm.

“We want people to come and stay awhile, and a lot of customers want that too,” she said. “That’s part of the experience of shopping at an independent bookstore versus buying something for themselves on Amazon. Community, the connection with people. People really want that.”

By |2018-01-02T02:28:23+00:00January 8th, 2018|Faces of the Gateway Mile|2 Comments

2 Comments

  1. Mariagna January 10, 2018 at 9:29 pm - Reply

    Congratulations ladies! Very proud and inspired by you all. Love you.

  2. Jessie Voigts January 11, 2018 at 4:05 am - Reply

    This is wonderful! Bookstores are one of the most important parts of a community…Elkhart is lucky.

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